Wordpress & Ecommerce

To familiarise us with the platform Wordpress, one of our projects at Friends of Design was to create a Wordpress ecommerce website using a template of your own choice. We also had to fabricate our own company and decide which products it would sell as this would determine which theme and style to use.

I created a company by the name of Canvas, which specialised in bedding, patterned duvet covers in particular. I reasoned that whenever I went online to shop for bedding, I could never see the fabric and pattern clearly. Bedding is usually shown in a bedroom environment. Everything always looks very nice but it is impossible to see details such as texture, colour and pattern. The goal of Canvas was therefore to focus on the product itself, doing away with all the decorative stuff and allowing the user/customer to concentrate solely on the design detail of the product.